New Nest is a pharmaceutical manufacturing company focused on providing beauty products, especially eye cream. According to the brief, the logo design should represent the brand's field of activity in a creative and remarkable way. Since the field of beauty is very popular and these products have a large share in the sales market, designing an extraordinary logo was a way to make New Nest’s products distinguished from the other products.
The name “New Nest” was chosen based on the brand identity and conveys the concept that the eyes should be taken care of like each one's nest. Therefore, this logo was designed using the shape of the letter N, the overall structure of the nest, and the appearance of the eye. Also, a color tone was chosen for the logo that could well display the feeling of fresh and tender skin to the consumer.